Project Summary
Task
Redesign the Aerotropolis microsite with a refreshed look and feel.
My Role
Experience Designer. Took charge in the UI, and worked with a Principal Designer, Graphic Designer, and Developer
Challenge
Translate very limited brand guidelines to a fully fleshed out site
Branding
There isn’t much to their brand guidelines other than the minimal requirements — logos, typography, and colors. Although there wasn’t a design system available, this provided plenty of room for creativity.
Accessibility
Pfizer Clinical Trials (PCT) used to follow a brushstroke theme, as a way to maintain the human element to its mostly science-driven brand. However, this was also following their previous branding.
Wireframes
The principal designer created wireframes during the initial stages of the project, and these were what I worked off of.
Designs
The final product resulted in a responsive microsite with a look that is more on brand compared to their previous aesthetic.
For the hero, I was inspired by the orange bar prevalent in some of the documents that were given to me for brand inspiration. I tried to incorporate that into the hero and a couple of other areas.
We also added carousels to save real estate for the long list of industries and municipalities we had to include, each one functioning slightly differently based on what each section communicates.