Project Summary
Core Deliverables
Email creative
Figma prototype for reviewing emails
URLÂ Matrix for each campaign
My Role
Experience Designer @ Ogilvy. Worked with a Senior Designer, Strategist, and Copywriter. Alternated with Senior Designer on who takes the lead in design based on campaign briefs
Previous Emails
Samsung's past emails had a tendency to be pretty overwhelming, with numerous products crammed into a singular email and each paired with paragraph-long copy.
Our Emails
Our overall goal with these emails was to provide more engaging visuals and less overload of copy. Although there were little to no brand guidelines for us to use, we created some internally, such as how the buttons look and how certain modules should be laid out.
Process Along the Way
Due to the fast-paced nature, it became clear quickly that we needed a succinct way to organize our reviews and deliverables. Our solution was a Figma prototype following this general flow:
View full templateResults
Across the 125 campaigns created during our contract with Samsung, we've increased the overall effectiveness and performance, even exceeding two out of three benchmarks.